Recurring Giving
Recurring donors don't just give more. They give again. And again. And again. GoFundMe Pro helps you find more of them, and keep them coming back.
This campaign explores the visual language of repeated giving. Inspired by the ripple effect of generosity, my team and I used expanding forms, vibrant color, and recurring patterns to create a system that feels dynamic, continuous, and alive. The result is a fresh expression of what it means to keep generosity on repeat.
Focus: Campaign Branding
Deliverables: Product imagery, animation, social media, digital ads
Client: GoFundMe Pro
Tools to Grow
The campaign revolved around a batch of new tools for users to grow their recurring giving. By simplifying complex systems and abstracting back-end updates, this campaign put innovation at the forefront.
Storyboarding
Attendees were encouraged to build lasting relationships, share knowledge, and discover new opportunities for collaboration that extend far beyond the conference itself.
Innovation Lab
The Innovation Lab provided attendees with hands-on access to GoFundMe Pro's latest tools and product innovations. This interactive experience drove engagement with new beta features and generated immediate customer sign-ups directly at the event.
More than just a Conference
Collaborative is one of GoFundMe Pro's most ambitious cross-functional initiatives, bringing together teams across the organization to deliver a unified customer experience. The event generated more than $9M in influenced pipeline, demonstrating the impact of thoughtful design, strategic storytelling, and collaborative execution.
Team Roles
Jannah Maling, Designer II
Jon Reine, Lead Copywriter
Maren Escovedo, Lead Motion Designer
Mark Fain, Contract Motion Designer
Amanda Hoskins, Lead Web Brand Designer
Irene Haswell, Associate Creative Director
Dave Carlson, Senior Director, Marketing & Creative Studio
Amanda Strauss, Contract Project Manager
