Recurring Giving
Recurring donors don't just give more. They give again. And again. And again. GoFundMe Pro helps you find more of them, and keep them coming back.
This campaign explores the visual language of repeated giving. Inspired by the ripple effect of generosity, my team and I used expanding forms, vibrant color, and recurring patterns to create a system that feels dynamic, continuous, and alive. The result is a fresh expression of what it means to keep generosity on repeat.
Focus: Campaign Branding
Deliverables: Product Imagery, Animation, Social Media, Digital Ads, Direct Mail
Client: GoFundMe Pro
Tools to Grow
The campaign revolved around a batch of new tools for users to grow their recurring giving. By simplifying complex systems and abstracting back-end updates, this campaign put innovation at the forefront.
Storyboarding
I explored several directions for a fast-paced animation, developing concepts, storyboards, and mockups for each. Together, we landed on a 3D direction that gave the animation energy and depth while keeping the product’s key benefits in focus.
Direct Mail
We expanded the campaign into direct mail to give that decision a more personal, tangible touchpoint, one that could communicate why the new platform offered more than a visual refresh and help build confidence in a smarter, safer way forward.
Team Roles
Jannah Maling, Designer II
Jon Reine, Lead Copywriter
Maren Escovedo, Lead Motion Designer
Mark Fain, Contract Motion Designer
Amanda Hoskins, Lead Web Brand Designer
Irene Haswell, Associate Creative Director
Dave Carlson, Senior Director, Marketing & Creative Studio
Amanda Strauss, Contract Project Manager
