Recurring Giving

Recurring donors don't just give more. They give again. And again. And again. GoFundMe Pro helps you find more of them, and keep them coming back.

This campaign explores the visual language of repeated giving. Inspired by the ripple effect of generosity, my team and I used expanding forms, vibrant color, and recurring patterns to create a system that feels dynamic, continuous, and alive. The result is a fresh expression of what it means to keep generosity on repeat.

 

Focus: Campaign Branding

Deliverables: Product imagery, animation, social media, digital ads

Client: GoFundMe Pro

 
 

The tools to grow recurring giving. The data to make every ask smarter.

Nearly 600 nonprofit leaders, fundraisers, partners, and changemakers gathered to exchange ideas, build meaningful connections, and explore the future of generosity.

Featuring 66 speakers from GoFundMe and across the nonprofit sector, along with support from 90 partners, Collaborative fostered conversations around supporter engagement, innovation, and turning moments of inspiration into action.

 
 
 

Storyboarding

Attendees were encouraged to build lasting relationships, share knowledge, and discover new opportunities for collaboration that extend far beyond the conference itself.

 
 
 
 

Innovation Lab

The Innovation Lab provided attendees with hands-on access to GoFundMe Pro's latest tools and product innovations. This interactive experience drove engagement with new beta features and generated immediate customer sign-ups directly at the event.

 
 
 
 
 
 
 

More than just a Conference

Collaborative is one of GoFundMe Pro's most ambitious cross-functional initiatives, bringing together teams across the organization to deliver a unified customer experience. The event generated more than $9M in influenced pipeline, demonstrating the impact of thoughtful design, strategic storytelling, and collaborative execution.

 
 
 
 

Team Roles

  • Jannah Maling, Designer II

  • Jon Reine, Lead Copywriter

  • Maren Escovedo, Lead Motion Designer

  • Mark Fain, Contract Motion Designer

  • Amanda Hoskins, Lead Web Brand Designer

  • Irene Haswell, Associate Creative Director

  • Dave Carlson, Senior Director, Marketing & Creative Studio

  • Amanda Strauss, Contract Project Manager

 
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