Collaborative 2025
Collaborative is GoFundMe Pro’s annual flagship conference in Chicago, bringing together nonprofit leaders to explore the evolving landscape of fundraising. With more than 600 attendees, the event created opportunities for connection, collaboration, and learning among some of the industry's most innovative minds.
Focus: Event Branding
Deliverables: Environmental Signage, Print, Digital, Social Media
Client: GoFundMe Pro
The Nonprofit Conference for Innovative Leaders
Featuring 48 speakers, Collaborative offered attendees bold ideas, practical frameworks, and real-world success stories from leaders across the nonprofit sector.
Connections that Matter
Curated meetups and Chicago-based experiences gave attendees new opportunities to connect, exchange ideas, and explore innovative approaches to fundraising and supporter engagement.
All Hands on Deck
Bringing Collaborative to life required close partnership across marketing, events, content, product, and leadership teams, making it one of GoFundMe Pro's most collaborative initiatives.
Team Roles
Jannah Maling, Designer II
Sarah Augsbach, Designer II
Brian Freitag, Video Editor
Irene Haswell, Associate Creative Director
Dave Carlson, Senior Director, Marketing & Creative Studio
Brooke Burkhardt, Manager, Events
Kelly Kraft, Operations & Project Management
